A significant reason retailers opened their doors on Thanksgiving was an attempt to limit the impact of online sales on that day. ComScore reported e-commerce sales increased 32% YOY to $633 million on Thanksgiving. E-commerce sales on Black Friday increased 26% YOY to $1.042 billion, the first time surpassing the one billion dollar mark.
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| From The Blog of HORAN Capital Advisors |
Bricks and mortar retailers had a respectable showing in the sites most visted by online consumers.
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| From The Blog of HORAN Capital Advisors |
Source:
Black Friday Billion: Kick-Off to Brick-and-Mortar Shopping Season
Surges Past $1 Billion in E-Commerce Spending for the First Time
comScore
November 25, 2012
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