Why The Equity Market Is Not Correcting

Below is a post originally written by Ali Meshkati of Zenolytics. Ali has provided us with permission to republish the post he recently wrote for his readers. As much as sentiment can be a confounding concept, the below commentary seems to sum up the state of the current market.

SPRINTING SCARED by Ali Meshkati of Zenolytics

As the persistence of the current bounce becomes apparent, the trembling, crooked fingers of the average asset manager have become increasingly disfigured rendering them unable to pick up their saltine crackers and grape juice as they ponder ways in which to allocate their cash in a comfortable manner. And that right there is the problem or perhaps, the solution, to the current perception of this recent rally. The comfort level in buying this run up on some of the lightest volume we have seen in years is simply not there. It doesn’t exist. Leaving asset allocators no choice but to stew in their own rigidity as they await what may never come.

According to the BofA Merrill Lynch fund manager survey released some weeks ago, fund manager cash levels are at two year highs. Nothing Earth shattering in an overly-bearish tone, but still relevant in judging the perception of the current market. When institutions increase cash levels it is because they either 1) believe that equities will become cheaper at some point down the road, allowing them to buy back in over several months OR 2) are unsure in their belief of the equity markets, rendering them unable to make any decisions of consequence as to how assets should be allocated. Cash then becomes the safest bet until the market convinces them otherwise.

In both cases, institutional fund managers will have their hands forced by a market that presses to the upside. This is because institutions do not have the luxury of sitting out rallies in their benchmark based on simple theory. Not after what has transpired in terms of under-performance for the past 5 years paired with an increasing array of options for investors to gain exposure to equities without the need for an asset manager that has under-performed greatly.

In the current circumstance, you can see a market that is intentionally running away from those who are attempting to coax it back into a position that would provide the comfort needed to gain exposure. Each headline that passes with news of an all-time record high in the S&P 500 is similar to a jab to the gut of the fund manager who is neither comfortable, competent nor desirous of exposure to a creature he frankly does not understand.

As averages that have been abhorred as under-performers and dead money in 2014, such as small-caps and growth continue their surge, more pressure will build on those who are under-invested to catch up. Eventually leading to the catch up trade that typically marks short to intermediate term highs in the market.

During the entirety of this exercise in articulate buffoonery, everything from volume to valuations to generic, yellow boxed macro concerns will be cited as evidence of the need for conservatism in the face of record highs in the popular indices. To no avail, however. In the end, the need to have a job trumps theory in any shape or form. And the quickest way to lose a job on Wall Street is to trail behind it. A trait that has become oddly commonplace among far too many.

In essence, fear not, the markets are doing their duty in cajoling future french fry artists and ice cream masons onto the path that destiny has chosen. The difficulty in buying this market is as bullish an element in any as assessing its upside potential. Be confident in that fact.

Market Crash Averted?

Being somewhat of a contrarian I use the above headline with trepidation as I look back at the number of articles published in February and March of this year that equated the 2012 - 2014 market with that of the crash of 1928 - 1929. We wrote an article in mid February, 1929 Crash: Charts That Mislead Investors, that pointed out the difference between 1928 - 1929 to 2012 - 2014. Fast forward to today and the so-called "scary chart" looks like a crash has been averted. The below chart is courtesy of Yardeni Research and the chart would indicate the market is not following the 1928 - 1929 pattern.

From The Blog of HORAN Capital Advisors

Source: Yardeni Research, Inc.

Week Ahead Ahead Magazine: May 26, 2014

Several potential market moving economic data points will be released this week. Durable goods orders will be released Tuesday morning, jobless claims Thursday as well as the second revision of first quarter GDP. The GDP announcement will be watched closely as Thursday's report will be the first revision of the advanced reading reported in April when Q1 GDP was reported at .1%. The consensus estimate is for GDP to be revised down to a negative .5%. One important measure used by the National Bureau of Economic Research (NBER) that goes into determining whether the economy is in a recession is two consecutive quarters of negative GDP growth. If the Q1 revision is negative, then some will say the economy is one half the way towards a recession. The GDP report will certainly provide fodder for the financial media. Importantly, other factors are incorporated into the recession call. The Department of Commerce's Bureau of Economic Analysis notes employment, personal income, and industrial production are important factors also.

Several of the article links in this week's magazine discuss the positives associated with the current equity market. Conversely, several of the links focus on the negative aspects of the current market environment with the sell off in small caps and the investor rotation out of the momentum names. My posting has been limited the past couple of weeks as I was fulfilling my civic duty of serving as a juror on a trial in my county.

Below is the link to this week's magazine.

• The Week Ahead Magazine: May 26, 2014

Week Ahead Magazine: May 18, 2014

I suppose last week was an eventful one as the S&P 500 Index reached a new intra-day high on Tuesday of 1902.17. The "century" levels, 1900 in this case, tend to be strong psychological resistance levels for the market and a close above 1900 was not realized.

From The Blog of HORAN Capital Advisors

Most U.S indices ended down on the week from flat to -.6%. The Nasdaq generated a small .5% gain. The economic data continues to be indicative of an economy experiencing slow economic growth. April retail sales were week with the "weather" excuse no longer valid. And consumer sentiment and industrial production both experienced unanticipated declines.

In the coming week, potentially market moving releases will be, FOMC minutes released on 5/21, jobless claims and existing home sales on 5/22 and new home sales on 5/23. Next Monday is Memorial Day in the U.S.and markets will be closed. With the holiday being a three day weekendd, many traders will head out of town early as the end of this week nears.

A number of the articles in this week's Week Ahead Magazine focus on the anticipated correction and negativity around corporate earnings. Being a bit of a contrarian, it seems many are calling for the proverbial 10% correction and I would not be surprised if one does not unfold this summer outside of some unanticipated external shock. At the beginning of this year many were calling for higher interest rates for a whole host of reasons. I think Ryan Detrick's recent commentary and his bullish bond call late last year sums up the contrarian sentiment calls pretty well. Below is a link to this week's magazine.

• The Week Ahead Magazine: May 18, 2014

Labor Market Impact On GDP Growth

The Federal Reserve Bank of St. Louis provides a great deal of commentary on a wide range of economic topics. They recently wrote commentary on the significance of labor market data, and importantly, the influence of the employment to population ratio (E/P) on real GDP. The article notes the sub-par GDP level is being influenced by the reduced level of the E/P ratio, a level last reached in the early 1980's. Specifically they note,

"...the EP ratio is a key input in a standard growth accounting framework. In this framework, real GDP is the product of (1) real GDP per worker, (2) the percentage of the population that is employed, and (3) the civilian population. The first term approximates labor productivity and the second term is the EP ratio. Mathematically, we can transform each of the three components into growth rates and then add them together to produce real GDP growth. Since population growth tends to change very little in the short-to-medium term, the growth accounting framework is useful because it shows why real GDP growth accelerates or slows. Thus, has real GDP growth changed because of changes to the growth of labor productivity, EP ratio, or some combination of the two? One reason why average real GDP growth during this expansion (2.24 percent) has been so slow is that labor productivity growth has been relatively slow: 1.48 percent per quarter (annualized) through the first quarter of 2014. As shown in the graph, the other reason is that the EP ratio is still below the level that prevailed at the trough of the past recession (second quarter of 2009). Since then, the EP ratio has declined by an average of 0.26 percent per quarter (annualized). Until the growth of the EP ratio strengthens, the pace of the economy’s growth will remain quite modest (emphasis added). That is, assuming population growth remains constant, if labor productivity growth doesn’t accelerate, neither will economic growth."

From The Blog of HORAN Capital Advisors

Source: Federal Reserve Bank of St. Louis

As a result, one key question from this economic data point is to ask the question, what is constraining job growth? No one factor is likely contributing to this phenomenon; however, several regulatory factors are likely contributors. The Affordable Care Act and the Act's redefinition of a full time worker as one working 30 hours per week and a proposal to increase the minimum wage to $10.10 per hour by 2016. Businesses have already responded to the increased cost of labor by replacing employees with technology. Several large restaurant chains have introduced tablet computers at tables allowing patrons to order and pay for meals without the need of a server.

Certainly there needs to be a cost/benefit balance in labor regulatory requirements. At the current slow rate of employment growth though, regulations increase labor costs will continue to constrain employment growth and result in a low level of economic growth in the foreseeable future.

The Dow's Below Average Run To A Record High

Earlier this week the Chart of the Day charting service provided information on Dow rallies over the past 114 years. As the below chart shows, the current advance in the Dow lags the average Dow rallies in terms of magnitude and duration. The commentary included with the Chart of the Day graph is as follows.

"The Dow just made another all-time record high. To provide some further perspective to the current Dow rally, all major market rallies of the last 114 years are plotted on today's chart. Each dot represents a major stock market rally as measured by the Dow with the majority of rallies referred to by a label which states the year in which the rally began. For today's chart, a rally is being defined as an advance that follows a 30% decline (i.e. a major bear market). As today's chart illustrates, the Dow has begun a major rally 13 times over the past 114 years which equates to an average of one rally every 8.8 years. It is also interesting to note that the duration and magnitude of each rally correlated fairly well with the linear regression line (gray upward sloping line). As it stands right now, the current Dow rally that began in March 2009 (blue dot labeled you are here) would be classified as well below average in both duration and magnitude. However, the magnitude and duration of the current post-financial crisis rally has now reached median status -- its magnitude and duration is greater than six and less than six Dow rallies since 1900."

From The Blog of HORAN Capital Advisors

Source: Chart of the Day

Quality Stocks Serve As A Port In A Storm

One favorable aspect to the highest-quality companies/stocks is they tend to fall less in down equity markets. If an investor then structures their portfolio to loss less when the market does correct, the return needed in a subsequent market rebound is smaller if the loss is smaller. Over a complete market cycle then, if one losses less and stays in the game on the upside, they will tend to outperform the overall market. Incurring significant losses in down markets is what does the most damage to compounding one's portfolio growth.

From The Blog of HORAN Capital Advisors

It is the highest-quality companies that have a positive return profile when the market corrects. Many of these highest quality companies are dividend payers as well. A common "quality" measurement variable is S&P Dow Jones Indices Earnings and Dividend Quality Ranking. I touched on this last week in the post, An Alternative To Selling In May. Additionally, I wrote a post in 2006 covering S&P's Quality Ranking System, Standard & Poor's Ranking System. As a follow up, T. Rowe Price included an article in the Spring 2014 T. Rowe Price Report titled, Highest-Quality U.S. Stocks Outperformed Overall. A couple of factors that came out of the study referenced in the article:

• "The highest-quality stocks tended to outperform the overall market and the lowest-quality stocks."

• "These stocks particularly tended to outperform during months in which the market fell by at least 3%."

• "The lowest-quality stocks tended to outperform the market and the highest-quality stocks during months in which the market rose by at least 3%."

• "Periods of outperformance of high-quality stocks tended to persist for up to 24 months."

• "The same general trends were found among stocks in developed and emerging regions around the world."

The outperformance in down markets actually equates to positive returns for the highest quality companies as can be seen in the below chart. In every year the lowest quality stocks generated a negative return, the highest-quality stocks generated a positive return.

From The Blog of HORAN Capital Advisors

Source: T. Rowe Price Report (pg. 7)

One important takeaway from the T. Rowe Price study is the fact the lowest quality stocks tended to outperform after coming out of a recession. I think it is fair to say the current economy is not now just coming out of a recession.

So instead of simply selling in May, focusing on the highest quality companies is an alternative. Keep in mind though, a number of the highest quality companies have experienced strong returns this year, pushing some of their stock valuations to the higher end of their historical ranges. Lastly, Atlanta Capital Investment Managers publishes an in depth quarterly Quality Scorecard Report that can be accessed under "Quality Scorecards" on their publications tab for readers interested in more detail on quality rankings.

Week Ahead Magazine: May 11, 2014

Except for the .4% gain in the Dow Jones Industrial Average last week, equities ended the week on a mostly negative note. The market continues to have a heightened focus on the so-called internal rotation taking place among specific equity sectors and stocks. The weaker areas of the market have been in small cap stocks, down 4.8% this year and the specific momentum segments: biotech, social media and technology stocks. Some market moving economic data will be released this week, retail sales, CPI and PPI, industrial production, jobless claims and housing starts, just to name a few. A number of additional economic reports will be released and interested readers can view Econoday's weekly calendar for additional detail. Below is the link to this week's magazine.

• The Week Ahead Magazine: May 11, 2014

Dividend Payers Now Outperforming In 2014 And A Look At Mega Caps

At the end of February the year to date performance for the dividend payers in the S&P 500 Index significantly trailed the performance of the non-payers by a large 673 basis points. Two months later, the end of April, the year to date average return of the payers now exceeds the non-payers by 66 basis points. Much has been written about the bubble bursting in some of the momentum names, like Amazon (AMZN) down 26.7% YTD, Verisign (VRSN) down 19.8% YTD and Yahoo (YHOO) down 16.5% YTD, all non-dividend paying stocks. Conversely, the telecommunication and utility stocks have significantly outperformed the overall market. The utility ETF (XLU) is up 11.3%, CenturyLink (CTL) is up 14.8% and Winstream Holdings (WIN) is up 15.2% this year, all dividend payers.

From The Blog of HORAN Capital Advisors

Source: S&P Dow Jones Indices (xls)

The other factor influencing investor returns in March and April is the the outperformance of mega cap stocks like Exxon Mobil (XOM), Apple (AAPL), Microsoft (MSFT), Johnson & Johnson (JNJ) and Chevron (CVX). These stocks are all dividend payers and top holdings in the Guggenheim Russell Top 50 Index (XLG).

From The Blog of HORAN Capital Advisors

The sideways trending market this year, along with investor cautiousness as the "sell in May" seasonality phenomenon gets much attention, both have contributed to investors seeking safety in these higher quality mega cap dividend payers.

Disclosure: Firm and/our family long AAPL, MSFT, CVX, JNJ, XOM

Bullish Sentiment May Be Indicating Oversold Equity Market

This past week's Sentiment Survey report by the Association of Individual Investors shows individual investor bullish sentiment declined further to 28.34% from the prior week's level of 29.77%. The weekly sentiment readings tend to be volatile and looking at the 8-period moving average shows the average sentiment reading is 31.5%, still a low level. Many of the survey participants indicated a neutral view on the market as the neutral reading was reported at 42.99%. The last time the neutral reading was above 42% was September of 1999 when the neutral reading was reported at 42%. To remind readers, the AAII sentiment survey readings are viewed as contrarian indicators.

From The Blog of HORAN Capital Advisors

Source: AAII

An Alternative To Selling In May

An alternative to selling in May is to focus on lower beta high quality stocks whose performance has lagged the lower quality issues over the past twelve months. In a recent report by S&P Capital IQ, Quality and Stability, S&P notes the lower quality issues in the S&P 500 Index have outperformed the higher quality ones. In the report S&P summarizes the quality breakdown as of April 17, 2014:

...there were 443 companies the S&P 500 that had an S&P Quality Rank, with 128 (29%) having ranks of A-, A or A+, otherwise known as “above average.” Also, there were 169 companies ranked B, B- or C, or “Below Average.” Finally, 146 were ranked B+ or “Average.”

The significance of the quality ranking is it takes into account the consistency of earnings and dividend growth over the prior ten years. Historically, companies that have a higher consistency in growing their earnings and growing their dividends tend to be less volatile in declining markets. The below table details the average beta of the A- to A= quality ranked stocks versus their counterparts with a rating of B+ and lower.

From The Blog of HORAN Capital Advisors

Source: S&P Capital IQ

The report contains a list of twenty companies that S&P screened on quality and Fair Value Ranking that readers may find of interest.

Source:

Quality and Stability
S&P Capital IQ
By: Sam Stovall, Chief Equity Strategist
April 24, 2014
http://us.spindices.com/documents/commentary/20140421-sector-watch-quality-and-stabililty.pdf


Disclosure: Firm and/or family long CMCSA, CVX, SYK, UTX, QCOM

Week Ahead Magazine: May 4, 2014

The equity market continues to be stuck in a trading range that has generated nearly flat returns on a year to date basis. Although most U.S. market indices were higher last week, YTD returns are muted: S&P 500 Index (1.8%), Dow Jones Industrial Average (-.4%), Russell 2000 (-3.0%). This past week the apparently strong employment report indicated the unemployment rate declined 40 basis points to 6.3%. A significant negative in this report is the decline in the rate was primarily a result of the continued decline in the participation rate to 62.8%. The unemployment report noted the labor force fell a massive 806,000. A number of articles in this week's magazine discuss implications surrounding last week's job's report. "Sell in May" continues to be a topic du jour and hopefully this week's magazine will be the end of the "sell in May links. Lastly, several links provide commentary on the continued rotation occurring within the market. Since mid April growth is once again outperforming value providing further evidence the market is struggling to breakout of the 2014 trading range.

• The Week Ahead Magazine: May 4, 2014

Are Mutual Funds Preparing For A Correction?

From an asset allocation perspective individual investors' equity weighting has reached a level last seen in mid 2007. According to the American Association of Individual Investors monthly asset allocation survey, the equity weighting at the end of April equaled 67%. This is down slightly from the 67.2% in the prior month; however, the prior high in the equity weighting level was 68.6% reach in June of 2007.

From The Blog of HORAN Capital Advisors

Source: AAII

Certainly the strong equity market advance since the end of the Great Recession has contributed to this higher equity weighting. Also, in spite of the fact investor fund flow data shows investors were cautious on allocating funds to equity until the beginning of 2013, equity flows continue to be positive. A bit surprising is the fact investor fixed income flows were positive in February and March as can be seen in the below chart.

From The Blog of HORAN Capital Advisors

So given the strong equity advance since 2009 and the individual investor's desire to increase equity exposure, generally late in a market cycle, are mutual fund companies preparing for an equity correction? The market has not experienced a 10% plus correction since late 2011.

From The Blog of HORAN Capital Advisors

Source: MarketWatch

The below chart compares liquid assets of mutual funds to the trend in the S&P 500 Index. The chart would seem to indicate fund managers are having more difficulty finding attractive investments and, maybe at the same time, preparing for investors to reduce equity exposure at the first sign of a market pullback.

From The Blog of HORAN Capital Advisors

In reviewing several sentiment indicators like the AAII Sentiment Survey and the Commitment of Traders Report, excessive bullishness by individuals or small investors does not seem present at the moment. These sentiment indicators can change fairly quickly though.

To Sell In May Or Not

As we noted in a post over the weekend, the "sell in May" seasonality phenomenon obviously enjoys a lot of press at this time of the year. As the below chart shows, the May to October period tends to be a flat to slightly up period for the equity market. Investors should ask themselves if selling out of stocks in May risks them not being in the market when the seasonally strong period begins in November. In other words, will investors implement the appropriate timing trade to re-enter the market. The second chart below is from the blog of the Stock Trader's Almanac and shows the 6th year of a presidential term tends to be a strong one. Granted, the data set of six year terms is not a large one. Following is Chart of the Day's commentary on this seasonal technical indicator.

"The stock market is about to enter what has historically been the weakest half of the year. Today's chart illustrates that investing in the S&P 500 during the six months of November through and including April accounted for the vast majority of S&P 500 gains since 1950 (see blue line). While the May through October period has seen mild gains during major bull markets (i.e. 1950-56 & 1982-97), the overall subpar performance during the months of May through October is noteworthy. Hence the saying, 'sell in May and walk away.'"

From The Blog of HORAN Capital Advisors

Source: Chart of the Day

From The Blog of HORAN Capital Advisors

Source: Stock Trader's Almanac

Week Ahead Magazine; April 27, 2014

Last week a number of important economic variables were released with mixed outcomes. The mixed economic reports are reflective of a still slow growth economy.

• In spite of historically low interest rates, the housing sector is not showing strong signs of growth. Existing home sales fell .2% and they are down 7.5% on a year to date basis. New homes sales data was even worse as they fell 14.5% in March.

•  In the manufacturing sector, durable goods orders spiked 2.6%. Even excluding transportation durable goods climbed 2.0%. Excluding transportation segments, all major components were positive.

• Leading Indicators exceeded expectations and rose .8%. One positive contributor to the leading indicators was the contribution from a gain in factory average weekly hours.

A comprehensive review of last week's reports can be found at Econoday's economic calendar. The coming week also contains potentially market moving economic data, GDP (W), jobless claims (Th) and the employment situation report (F). This week also contains a two day FOMC Meeting with the announcement occurring at 2:00pm on Wednesday.

Other topics of potential interest can be found in the Week Ahead Magazine link below.

• The Week Ahead Magazine: April 27, 2014

Be Careful Not To Fall Prey To The Consensus

Often times the difficult aspect of writing blog commentary is posting articles that are interesting to investors and, more importantly, not a repeat of the commentary written by others. At times some of the same topics are repeated on the web during a given week where each article provides no new insight to readers. The repeating of similar topics begins to give investors the sense that a consensus view is developing. And one factor we know about the market is it likes to prove the consensus wrong. A good example of this fact is displayed when looking back at prognosticators' predictions at the beginning of the year. Most predictions were of the general theme that stocks would outperform bonds, but as the below chart shows, bonds have actually outperformed stocks. So what is the point?

From The Blog of HORAN Capital Advisors

A theme currently getting a great deal of attention is the "sell in May and go away" topic. Even we have written about this seasonal market factor a number of times, as recently as mid-March. The importance of this theme is best explained by the below chart.

From The Blog of HORAN Capital Advisors

Source: Business Insider

The chart certainly speaks for itself; however, Jeff Miller, PhD, who writes commentary on his A Dash of Insight Blog, notes,

"The seasonal slogans often substitute for thinking and analysis. The powerful-looking chart...actually translates into a 1% monthly difference in performance. The "good months" gain 1.3% on average while the "bad months" gain about 0.3% (emphasis added).

To make a wise decision you need to make an objective quantitative comparison between the economic trends and the small seasonal impact. The Great Recession has been followed by a slow and plodding recovery. We have an extended business cycle with plenty of central bank support. Since I am expecting the current cycle to feature (eventually) a period of robust growth, I do not want to miss it. The 1% seasonal effect will be minor in a month where we get a real economic surge."

The next chart displays the previous chart data in a different way. In an effort to visualize Jeff Miller's comment, "...I do not want to miss it. The 1% seasonal effect will be minor in a month where we get a real economic surge," the below chart shows average returns for various time periods going back to 1950. The take away from the below chart is the fact, even as bad as the May to October period can be, on average, the returns remain positive.

From The Blog of HORAN Capital Advisors

Source: CXO Advisory Group

Another consensus discussion has been the rotation trade out of growth stocks into value stocks. The below chart reflects the fact value has been outperforming growth since the beginning of March. Importantly for investors, why is or has this occurred. The value style tends to outperform growth late in the economic cycle. In reviewing the technical aspects of the chart, there may be reasons to believe this trade is nearing a trend reversal. As the circle at the end of the chart notes, over the course of the last few weeks value is actually struggling to outperform growth with the MACD rolling over as well. The second chart below shows the momentum index (MTUM) performance versus the broader S&P 500 Index. Is a trend reversal taking shape here too? When I read commentary like this, OUT, I am led to believe a trend change is closer to occurring than not.

From The Blog of HORAN Capital Advisors

From The Blog of HORAN Capital Advisors

A discussion on the weather's impact on first quarter results also seems appropriate too. Many first quarter reports have cited weather as a factor in negatively impacting first quarter results for companies. One segment of the market that reasonably can be thought to have been negatively influenced by the weather is retail. In our blog post in mid January, Broader Implications Of A Weakening Retail Sector, the below chart was included in the post showing the significant underperformance of the retail sector from the end of November to mid January.

From The Blog of HORAN Capital Advisors

In that post we highlighted a couple of points.

• "if the pervasive market sentiment is the consumer has rolled over, vis-à-vis the market and the economy, the efficient market hypothesis would imply this type of news is factored into current stock prices."

• "The weaknesses in some consumer stocks is certainly worth paying attention to; however, the market/investor already knows a lot about this weakness and a majority of this bad news may be factored into stock prices [emphasis added]."

How has the retail sector performed since that January post? It has essentially tracked the market and has generated a return in excess of 6% as can be seen in the below chart.

From The Blog of HORAN Capital Advisors

Importantly for investors, when a trend becomes evident the positive or negative results from the given trend may be mostly played out. At the end of the day, fundamentals are an important driver of the market's longer term movement. With this said, earnings season is in full reporting mode and results are generally positive. Some highlights from Reuters:

• Second-quarter outlooks for S&P 500 companies so far are much more optimistic than the last two quarters. Fewer companies are cutting estimates and those that are reducing forecasts haven't done so as aggressively as in the past.

• "The downward revisions for the second quarter right now are very, very mild," said Nick Raich, chief executive officer of The Earnings Scout, an independent research firm specializing in earnings trends."

• Surprisingly strong results have come from many high-profile names, including Apple , Caterpillar , Netflix and United Technologies . That's offset what Wall Street had expected to be a lackluster first quarter. Estimates were slashed, heading into this earnings period as the unusually harsh winter hampered transportation, kept people out of stores and raised heating costs.

• So far, 69 percent of companies have beaten analysts' expectations, above the long-term average of 63 percent, Thomson Reuters data showed.

• Helping to relieve concerns, United Technologies, Coca-Cola , General Motors and McDonald's all reported strong results from their China operations. That's negated one of the market's primary worries that weak demand from the world's second-largest economy would hit profits. "It is still a little surprising how strong China remains, given what you read," United Technologies' Chief Financial Officer Greg Hayes said in an interview, in reference to the conglomerate's building systems businesses.

So to rephrase Jeff Miller's comment, do not let the consensus and "...seasonal slogans substitute for thinking and analysis."

Disclosure: Family long UTX, CAT

Investors Holding Cash Confounded By Market Action

Until today, when the S&P 500 Index declined .22%, the market had managed to move higher on the prior six trading days. The six day climb followed what some investors thought might be a correction beginning to take place in the market.

• On April 2nd the S&P reached 1891 before declining 4% to 1816 on April 11th.

• The six subsequent trading days saw the S&P 500 Index rise 64 points to 1880, nearly recapturing the high reached on April 2nd.

This type of trading action has been the norm for this market going back to mid year 2013. I prepared the below chart late last night and was motivated to post it here following a similar chart highlighted today by Charles Kirk of The Kirk Report. The red 150 day moving average line has served as an important support level for the market for the past year and a half.

From The Blog of HORAN Capital Advisors

Charles Kirk commented, "this is also why the short-term quant data suggests new highs versus more traditional metrics." Putting Kirk's comment another way, algorithmic trading has been "programmed" to trade these patterns. Until we see a breakdown of this pattern type trading, the markets will likely move in the direction of its current longer term trend and that is higher at the moment.

The absence of a market correction, i.e., a decline of at least 10+% has confounded some investors. A chart making the rounds on the internet today is the one below. The chart resembles the trading set ups in the shaded boxes in the above chart.

From The Blog of HORAN Capital Advisors

Source: stefan cheplick (h/t: The Kirk Report)

Further influencing investor sentiment is the trading action of stocks following their earnings announcements, like Apple's (AAPL) stock price action tonight. Apple reported earnings tonight and once trading resumed in the stock Apple's shares traded $40 higher or a gain of 8% in after hours trading. More detail needs to be gleaned from the conference call, but Howard Silverblatt of S&P Dow Jones Indices noted the stock buyback impact reduced share count by 3.4% resulting in an EPS increase for the March quarter of 15.2% versus the March 2013 quarter. Net income though only increased 7.1%. If one needed an example of a breakdown of the Efficient Market Hypothesis, this might be a good place to start.

Disclosure: Family long AAPL

Investor Letter Spring 2014: The Weather Is To Blame

As we noted in our fourth quarter Investor Letter, we cautioned investors about looking at past returns and projecting those into the future. The first quarter of this year was a perfect example where returns in 2013 did not carry over into the first quarter. Our Spring 2014 Investor Letter provides commentary on the rotation that has occurred in the market during the first quarter. What makes the economic assessment more difficult at the moment is the fact this winter's weather was some of the worst in recorded history, not only in the Midwest, but across the entire U.S. The Southeast even experienced snow this winter. Below is the link to our Spring Investor Letter that provides our review of the quarter and insight in to the year ahead. For our clients and readers, we appreciate the confidence you have placed in us and always welcome your comments.

• Spring 2014 Investor Letter

From The Blog of HORAN Capital Advisors

Week Ahead Magazine: April 20, 2014

Nearly four months into the trading year and the market indices have essentially traded sideways from the beginning of the year to Thursday's close. The S&P 500 Index is up .89%, the Nasdaq 100 is down 1.60% and the S&P SmallCap 600 Index is down 1.17%. On the other hand, as we noted in a post late last week, certain segments of the market have experienced significant corrections: social media and biotech, for example. One link in this week's magazine is an article written by Ben Carlson of the site, A Wealth of Common Sense. One recent article, Financial Matters, is one every investor should read as it contains an interesting list of factors investors should and should not focus on. Below is the link to articles for the coming week.

• The Week Ahead Magazine: April 20, 2014

Dow Dogs Are Front Of The Pack

Interestingly, we last highlighted the Dogs of the Dow strategy about this time last year and at that time the Dow Dogs were outperforming the overall Dow Jones Industrial Average Index. For all of 2013 the Dow Dogs of last year outperformed the Dow Index as well as the S&P 500 Index. As we turn our attention to 2014, the Dogs of the Dow are again outperforming many of the broader market indices except for the utility index and the transportation index. The Dow Dog strategy consists of selecting the ten stocks that have the highest dividend yield from the stocks in the Dow Jones Industrial Index (DJIA) after the close of business on the last trading day of the prior year. Once the ten stocks are determined, an investor would invest an equal dollar amount in each of the ten stocks and hold them for the entire year. Investors should note the strategy has generated mixed results over the years though.

Below is the year to date performance of the Dow Dogs through the market close on 4/17/2014. Below the table is a listing of the performance of a few market indices for this year as well. The year to date outperformance of this strategy is in line with the recent rotation occurring within the market from growth style equities to value style equities.

From The Blog of HORAN Capital Advisors

Source: Dogs of the Dow

From The Blog of HORAN Capital Advisors

Source: Wall Street Journal