I just had a conversation with an individual that has an individual family health insurance policy. His current policy comes due in February 2014 and he is evaluating his health care insurance options for next year. With his current plan, his total cost is $11,616 including deductible. According to his insurance contact, the Obamacare policy he qualifies for on the health care exchange through the state of Ohio that matches his current policy comes in at a total cost of $19,800. This represents a 70% increase in his cost for health insurance next year. The individual does not qualify for any subsidies so this will have a direct impact on funds his family has available for discretionary spending. The impact on the broader consumer economy as a result of these premium increases is likely not going to be positive.